About Piste

Piste exists so the founder of a 10-person company can run like a 100-person company — without hiring 90 people.

Most founders are using AI wrong, and they know it. They open ChatGPT, paste in their numbers, ask a question, copy the answer into a doc, and do it again tomorrow. The AI never gets smarter about their business. The work never gets done while they sleep. The leverage never compounds.

Piste flips that. Instead of you running prompts, your agents run workflows. Instead of you remembering to ask, the agent already has the answer waiting. Instead of one conversation a day, you have a team of always-on operators handling ad reviews, competitor scans, financial modelling, and customer insights in parallel.

We built Piste for performance marketers, DTC founders, and small operating teams who want to feel ten times bigger than they are. The bet is simple: a small team shouldn’t feel small. With a fleet of agents running real workflows in the background, two operators can move like twenty.

Your business context, your brand voice, your goals — all live in one place, shaping every decision your agents make. Over time the system learns what you’d approve, what you’d reject, and what to flag. The longer you use it, the more it does for you.